The TVC campaign’s central theme “Unlocking the Advantage of Discovering the Difference” stresses the significance of finding the ideal college fit
With the tagline “Chuno Apna Sahi” (#DekhoSahiKaFarak), the campaign encourages students to make educated decisions and seize opportunities that align with their goals
College Vidya, a one-stop solution for making informed online education choices, proudly announces the launch of its awareness campaign “Dekho Sahi Ka Farak”. Emphasizing “Chuno Apna Sahi” over the traditional “Chuno Wahi Jo Hai Sahi,” the initiative aims to empower students in India with clarity and guidance for a prosperous future.
The “Dekho Sahi Ka Farak” campaign is focused on helping students choose the college that is the best fit for their future aspirations. It also targets kith and kin who shape these education choices. In this TVC campaign, College Vidya aims to build confidence and provide clarity into the college selection process through their digital poetry influencer Nidhi Narwal.
Aligned with College Vidya’s vision of empowering individuals for a secured future, the primary objective behind launching the “Dekho Sahi Ka Farak” campaign underscores the significance of guiding people in India towards making “sahi” choices in higher education. Through comprehensive research, insights, and valuable resources, College Vidya aims to guide individuals towards choosing the educational path that resonates most with them.
Sharing his views on the launch, the spokesperson of College Vidya said, “At College Vidya, we believe that selecting the right college is the cornerstone of a fulfilling academic and career journey. Our mission is to empower individuals to pursue their true calling with conviction, offering expert guidance tailored to their interests, strengths, and ambitions. Our ‘Dekho Sahi Ka Farak’ awareness drive embodies this vision, easing uncertainties for students and families. With over 1 lakh students guided to their ideal college and course, our 4.8 Google rating reflects our strive for excellence. As we continue to work diligently, we aim to alleviate anxieties and unlock boundless opportunities, ensuring every student steps into a future brimming with promise and success.”
Executed and conceptualized internally by the College Vidya team, the campaign targets the Hindi-speaking audience, primarily in regions such as Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, Haryana, Himachal Pradesh, Uttarakhand, and parts of Jharkhand and Chhattisgarh. With an emphasis on social media channels including Instagram, Facebook, YouTube, and LinkedIn, the campaign aims to foster robust engagement within these regions where Hindi holds paramount significance in communication and comprehension.
As students gear up for career-defining decisions, College Vidya reiterates its commitment to empowering them with clarity and confidence through “Dekho Sahi Ka Farak.”