The introduction of industry-relevant programmes and the demand for upskilling have led to a sudden rush. The Common Admission Test (CAT) for MBA admissions in India has witnessed a 30% surge in registrations compared to the previous year. This year, there are approximately 3.30 lakh aspirants vying for admission, the highest number since CAT's inception in 1977. Efforts such as media outreach, timely reminders, and user-friendly application systems have encouraged more individuals to apply. The demand for management courses, especially in specialized areas like healthcare and AI, has also contributed to the increase in registrations.