Jaipur: Archana Surana, Founder and Director of Arch College of Design and Business, attended the Rajasthan Fashion Festival (RFF) as the Chief Guest and chaired a panel discussion on the theme “Jewellery as a Timeless Art: A Balance of Tradition, Fashion, and Modernity in Design .” Renowned jewellery designer Rajeev Arora, Founder of Amrapali Jewellers, also participated as a panelist, along with other industry experts who shared valuable insights on the evolution of jewellery design.
In her remarks, Archana Surana highlighted the transformative journey of jewellery design, evolving from a purely traditional craft to a dynamic blend of art, innovation, and business. She remarked, “Jewellery design today is no longer confined to tradition; it is an exciting fusion of heritage, modernity, and cutting-edge innovation. It also holds immense potential as a thriving career path for aspiring designers.”
She also emphasized Jaipur’s global prominence in the jewellery and gemstone industry, attributing its success to the city’s centuries-old expertise in Kundan, Meenakari, and Jadau jewellery. “Jaipur’s artisans are celebrated worldwide for their unparalleled craftsmanship, seamlessly blending tradition and modernity, elevating the jewellery industry to new heights,” she noted.
Adding to the discourse, Rajeev Arora underscored the growing career opportunities in jewellery design and lauded Arch College for its pivotal role in nurturing industry-ready talent. “The students of Arch College are excelling as jewellery designers and merchandisers, contributing significantly to this flourishing field,” he said.
ARCH College of Design and Business, a pioneer in jewellery design education in Jaipur, has been instrumental in equipping students with traditional skills while incorporating modern technologies like digital design into its curriculum. Its range of undergraduate, postgraduate, and professional courses ensures students gain comprehensive knowledge of both heritage techniques and innovative practices.