The strategic expansion marks a significant step in diversifying ACPL’s portfolio and driving global growth in the processed and packed, frozen food sector
Mumbai : Allana Consumer Products Limited (ACPL) unveils its strategic foray into the adjacent frozen food segment with the launch of premium-quality French Fries. This move reflects ACPL’s commitment to expanding its diversified portfolio and seizing a substantial share of the rapidly growing global frozen food market.
Building on its strong legacy in the coffee and fruit pulp sectors, this launch signifies a transformative step in ACPL’s growth journey. Known for its unwavering focus on excellence and reliability, the company aims to set new benchmarks in the frozen food category with Allana French Fries that excel in taste, quality, and consistency. This expansion into frozen fries underscores ACPL’s vision of evolving into a multi-category leader in the global food industry, reaffirming its dedication to delivering value and innovation across diverse consumer needs.
Raj Lekhwani, Director, Allana Consumer Products Private Limited, emphasized the launch’s business significance: ” Our venture into frozen foods with French fries is not just a portfolio expansion—it’s a strategic move to leverage our expertise, infrastructure, and market reach to deliver a superior product. Globally, the frozen French Fries market is valued at approximately USD 19.1 billion (USD 21.6 Bn for Regular Fries in 2024 (as per the source.. The Insight partners) and is expected to grow at a steady rate, driven by the increasing demand for convenient, ready-to-eat foods at households and consistent quality product requirements at Institutions and HoReCa segments. Thus, with this step we aspire to garner min 3% Global market share by 2029.”in Regular fries.
Parag Gadre, Business Head – Fruits and Vegetables, Allana Consumer Products Limited said, “This initiative is a reflection of our commitment to remain at the forefront of the global food industry, providing high-quality offerings that cater to diverse consumer preferences. Initially we will be focusing on international markets where ACPL can leverage existing global distribution network handling frozen value chain, enabling it to penetrate new markets swiftly and reinforce its presence in key international regions. ACPL shall enter the Indian market by 2027 . India Per Capita Consumption of French fries category is very low below 1KG compared to some leading countries where the PCC is beyond 10KG. Indian consumers are experiencing the transition in the way potatoes are consumed, and French Fries is emerging as the fastest growing format driven by convenience and sensorial preferences. ACPL shall capitalize on this by anchoring and pioneering the expansion of Frozen Infrastructre and value chain in India to facilitate this growth with focus on Metros to begin with.”
Allana French Fries are assured to set a new benchmark in the frozen food industry as the product features potatoes from Santana G3 seed varieties, which are known for their exceptional quality and are preferred globally for French Fries.
To ensure the sustained access to the best quality Potatoes, ACPL has incurred long term agreement with M/s Technico for the Santana G3 seed coverage which can be multiplied into potatoes of the desired global standards. The potatoes thus produced are meticulously washed, peeled, cut, blanched, par-fried, and frozen using advanced techniques to ensure optimal taste and texture.
Key product benefits include:
The foray also strengthens ACPL’s commitment to providing products that resonate with evolving consumer demands, particularly in the fast-growing convenience food sector globally.
Mumbai : Allana Consumer Products Limited (ACPL) unveils its strategic foray into the adjacent frozen food segment with the launch of premium-quality French Fries. This move reflects ACPL’s commitment to expanding its diversified portfolio and seizing a substantial share of the rapidly growing global frozen food market.
Building on its strong legacy in the coffee and fruit pulp sectors, this launch signifies a transformative step in ACPL’s growth journey. Known for its unwavering focus on excellence and reliability, the company aims to set new benchmarks in the frozen food category with Allana French Fries that excel in taste, quality, and consistency. This expansion into frozen fries underscores ACPL’s vision of evolving into a multi-category leader in the global food industry, reaffirming its dedication to delivering value and innovation across diverse consumer needs.
Raj Lekhwani, Director, Allana Consumer Products Private Limited, emphasized the launch’s business significance: ” Our venture into frozen foods with French fries is not just a portfolio expansion—it’s a strategic move to leverage our expertise, infrastructure, and market reach to deliver a superior product. Globally, the frozen French Fries market is valued at approximately USD 19.1 billion (USD 21.6 Bn for Regular Fries in 2024 (as per the source.. The Insight partners) and is expected to grow at a steady rate, driven by the increasing demand for convenient, ready-to-eat foods at households and consistent quality product requirements at Institutions and HoReCa segments. Thus, with this step we aspire to garner min 3% Global market share by 2029.”in Regular fries.
Parag Gadre, Business Head – Fruits and Vegetables, Allana Consumer Products Limited said, “This initiative is a reflection of our commitment to remain at the forefront of the global food industry, providing high-quality offerings that cater to diverse consumer preferences. Initially we will be focusing on international markets where ACPL can leverage existing global distribution network handling frozen value chain, enabling it to penetrate new markets swiftly and reinforce its presence in key international regions. ACPL shall enter the Indian market by 2027 . India Per Capita Consumption of French fries category is very low below 1KG compared to some leading countries where the PCC is beyond 10KG. Indian consumers are experiencing the transition in the way potatoes are consumed, and French Fries is emerging as the fastest growing format driven by convenience and sensorial preferences. ACPL shall capitalize on this by anchoring and pioneering the expansion of Frozen Infrastructre and value chain in India to facilitate this growth with focus on Metros to begin with.”
Allana French Fries are assured to set a new benchmark in the frozen food industry as the product features potatoes from Santana G3 seed varieties, which are known for their exceptional quality and are preferred globally for French Fries.
To ensure the sustained access to the best quality Potatoes, ACPL has incurred long term agreement with M/s Technico for the Santana G3 seed coverage which can be multiplied into potatoes of the desired global standards. The potatoes thus produced are meticulously washed, peeled, cut, blanched, par-fried, and frozen using advanced techniques to ensure optimal taste and texture.
Key product benefits include:
- Minimal blemishes and no sugar ends, ensuring consistent quality
- Precise cuts and grade sizing
- Extended holding time of over 7 minutes after frying
- Reduced oil absorption due to controlled moisture during par-frying
- Versatility in preparation: suitable for deep frying, air frying, steaming, or baking
The foray also strengthens ACPL’s commitment to providing products that resonate with evolving consumer demands, particularly in the fast-growing convenience food sector globally.