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Why Shivani Rajasekhar’s Upcoming Movie Releasing Directly On OTT?

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Nowadays, audiences choose between theaters and OTT platforms based on the movie’s appeal. Exceptional films still draw crowds to theaters, while others opt to wait for digital releases. Recognizing the growing popularity of OTTs, some filmmakers opt for direct digital premieres.

One such film is ‘ ‘, starring and , slated for a direct OTT release on Aha. This romantic drama marks a reunion of the successful Rahul-Shivani pairing after ‘ ‘. The story revolves around a newly married couple navigating ego clashes and eventual resolutions.

The decision to release ‘Vidyavasula Aham’ directly on Aha was announced via social media. Aha recently unveiled the streaming date and poster, generating excitement among viewers. The film, directed by Manikant Gelli, features a talented ensemble cast including , , , , , , and Kashi Vishwanath.

Initially slated for a theatrical release, ‘Vidyavasula Aham’ opted for the OTT route, aligning with current audience preferences. Aha’s announcement, accompanied by an intriguing teaser and captivating tagline, promises an engaging story centered around ego dynamics. This move underscores the evolving dynamics of film distribution, with digital platforms increasingly becoming the go-to choice for filmmakers and viewers alike.​
 
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