Principal Entity to sell goods through network of sellers

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On 21-6-2023, the Ministry of Consumer Affairs, Food and Public Distribution notified the Consumer Protection (Direct Selling) (Amendment) Rules, 2023 to amend the ,

The definition of “network of sellers” has been inserted in Rule 3(1) which provides that:

“a network of direct sellers formed by a direct selling entity to sell goods or services for the purpose of receiving consideration solely from such sale”.

Accordingly, in Rule 3(1)(d) where a “direct selling entity” is defined, instead of principal entity selling or offering to sell goods/services through direct sellers, they will have to sell through a network of sellers.


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